Reach, Engage, Convert | Branded Video

Reach

80% of global Internet consumption will be video content by 2019 – Cisco
Visual content is 40x more likely to get shared than other types of content – Buffer
92% of mobile video consumers share videos – Invodo
50x easier to achieve a page 1 ranking on Google with a video – Forrester Research
YouTube is the number two search engine in the world.
1/3 of all online activity is spent watching video – Google
Mobile video consumption rises 100% every year – YouTube
51.9% of marketing professionals worldwide name video as the type of content with the best ROI – Adobe

Almost 50% of internet users look for videos related to a product or service before visiting a store – Google, 2016
59% of executives would rather watch video than read text – Forbes
46% of users take some sort of action after viewing a video ad – Online Publishers Association
36% of online consumers trust video ads – NIELSEN
Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.
53% of smartphone users feel more favourable towards companies who provide instructional video content – Google, 2015
65% visit the marketer’s website after viewing a video – Forbes

An introductory email that includes a video receives an increased click-through rate of 96% – Get Response
Video can increase conversion rates by 80%
Including video in all email leads to a 200-300% increase in click-through rate – Forrester
Including video on a landing page can increase conversion by 80% – Unbounce
After watching a video, 64% of users are more likely to buy a product online – ComScore