What’s the difference?
According to Bain & Co, branded content delivers over six times more return on investment than other forms of marketing. That’s because the power to tell a good story is – literally – the driving force of human history.
We know how to tell a good story. And we pair it with audience insight and strategy that delivers our (your) stories in the most effective way possible.
To do that we excel in three core areas:
Fluent in humanity
We have the tools and experience to really understand what makes audiences tick – whether that’s through TV, Film, social video, digital features, augmented reality, exhibitions and live events, streaming platforms, OOH, and more.
As part of the EMMY & BAFTA-winning Argonon group we have access to the talent,
influencers, creative leaders and misunderstood geniuses that can turn compelling insights
into award-winning ideas.
Two steps beyond
Our commitment to our clients is centred on one mantra: we overdeliver. We want the
journey from initial idea to final delivery to be smooth, satisfying and sensational. So that’s
what we do, every time.
Our own story.
The content world has become ever more fragmented in recent years. Whether we’re watching films on streaming platforms like Netflix or Apple TV, five-second Tiktok shorts or scrolling through our Instagram feed, to attending bespoke augmented reality art installations, we expect our most precious commodity – our attention – to be satisfied by an entertaining, informative and inspirational experience.
It’s hard enough for audiences to choose from the smorgasbord of content options laid out before them; and even harder for brands to take up that precious time and attention.
Unless you have something meaningful to say, audiences will not forgive any content that wastes their time.
That’s where we come in.
We craft stories that scale every possible height – from cinematic long-form documentaries to interactive virtual reality. We have the contacts and the skills to make your dream content ideas happen. But we do more than that too. We view everything we make through the lens of data and insight to make sure we’re rewarding our audiences’ attention. We guide our clients through the content journey to make sure what we make is a) brilliant and b) works.
This is what we mean by making a difference.