Nemorin / PPA Breakfast Briefing
Video is a must for most publishers, with demand growing from both audiences and commercial partners. But with increased demand comes additional cost and additional resource requirements – do you have a strategy for making it all work?
We were happy to share our insights with publishers thanks to the PPA. During our breakfast session we discussed:
- How to generate revenue through branded video content for clients
- How to structure your internal resource – do you need an in-house team?
- Which distribution strategy is best: social media vs YouTube vs Facebook
The session was led by Pete Fergusson, Founder of Nemorin Creative Film & Video and the former Head of Commercial Video at Telegraph Media Group.
Pete was joined by Chris Debbinney-Wright, Content Sales and Marketing Strategist, who shared how to embed video as part of your content offering. Chris has over 20 years’ experience in media and has worked in B2B, B2C publishing and national press, along with a spell at Barclaycard working on the launch of a new digital market place, and more recently Wanderlust Travel Media, where he devised and successfully launched a new creative solutions division.
If you missed the session, don’t worry. You can download the presentation below.