Challenges and objectives
What does the future of museums and cultural experiences look like for young people? How can we create a physical, mixed reality and contemporary event for creative audiences across Europe.
Nemorin’s solution and activation
We played a central role in a project which was co-funded by the EU’s Creative Innovation Lab. We worked with a small collective of agencies across Europe consisting of museum representatives, audio-visual and cultural experts, as well as young creatives and young audiences.
Nemorin devised and created a suite of highly abstract audio video content for a state-of-the-art physical exhibition in Barcelona. The content was designed to speak to gen-z audiences, as such the content spanned activism and challenged social constructs. The content was available to experience digitally worldwide, plus a range of supporting social media video content was also produced in a similar theme.
