Universal Pictures

Challenges and objectives

How do you breathe fresh life into cultural icons including Woody Woodpecker and Columbo, or the cult classic, Tremors?

Nemorin’s solution and activation

For Woody, we created a suite of fan engagement content including a 20-minute documentary exploring the origins of the character and going behind the scenes of the new episodes. The goal was to engage and reward existing fans, while enticing new audiences. The content was translated for local key markets.

For the Tremors project we again put together a long-form documentary for YouTube and a DVD re-issue, featuring the stars of the original film (including Kevin Bacon) and the production crew. The documentary tells the behind the scenes story of Tremors as well as insight into the broader Hollywood industry in the early 90’s.  The content was shortlisted for – and won – several awards, including a Silver W3 Award for Branded Entertainment.

Results

The Woody content has generated hundreds of thousands of views on YouTube and won dozens of awards. It’s also been screened at film festivals globally and shown to a paying audience at the British Film Institute in London. The NBCU Columbo channel now has over 100,000 subscribers – a huge uplift since the launch of our film, and the Tremors documentary has been incredibly well received by fans, film buffs and general audiences alike.

Testimonials

“I can honestly say [Woody] was one of the most satisfying and creative projects I can remember. A real career highlight.”

“Wow… this is ****profanity**** amazing! You have absolutely nailed this, so thank you so much for your help!”