The goal was to create branded video content which speaks to the Times audience in an editorially authentic way. The videos should feel like any other content from the Times, while making it very clear to the audience that it’s part of a commercial campaign. The films should sit seamlessly as part of a wider suite of campaign content, not least a microsite on thetimes.co.uk.
Nemorin’s solution and activation
Nemorin heritage lies in branded content for publishers, so we were very at home with this brief. We wanted to take an informative, video diary / documentary hybrid approach to the project. We leaned into experts from the Times for specific insight around key topics of interest. These films feature real families on actual holidays and minimal staged sequences, other than for technical purposes.
We created two main films studio after creating in depth treatments in-preproduction. As ever, films were edited, graded and sound mixed by Nemorin to ensure the final output matched the original concept.
Results
The videos have amassed nearly half a million views and sat beautifully on thetimes.co.uk.
Testimonials
“Nemorin excelled in getting everything to us on time. I don’t think the quality could have been higher”
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