SOS Children’s Villages is a children’s charity who put a call out for a new supplier to help create their global ad campaign. They wanted to highlight the plight of children who were ‘invisible’ through some form of neglect or abuse.
Nemorin responded and the client liked our creative approach. We were tasked with creating a hero film for their campaign, which needed to feature a diverse cast of children to represent the regions in which the client operates. Indeed the global nature of the campaign was a major challenge: we had to tell a story with few words to make it as easy as possible to run in multiple markets (and on social channels with audio off).
Nemorin’s solution and activation
The scope was ambitious: a 60-second hero film to be shown online, out-of-home, on TV (in multiple languages) and a host of social cutdowns. We produced over 50 videos in total.
We were briefed to include a huge range of geographies and demographics in the short film, to represent the areas in which the client operates. We achieved this with an extensive casting session, bringing over 25 actors on to the project to play children and parents from around the world. Production kicked off with two shoot days in London. The art department was vital in making the versatile London locations look like they were in several different regions – Africa, Japan, China, South America, eastern Europe.
The second leg of the shoot involved the director, producer and DP travelling to Jordan to film in multiple locations that represented a wide range of countries. They worked with local Jordanian crew to provide kit and locations and help source local child actors.
The film was shot with an Alexa Mini and Cooke S5 prime lenses.
The sound and music was mastered to elevate the emotion of each scene. Finally, a colour grade brought every shot to life and emphasised the emotion of each scenario.
From green light to final delivery, including all pre-production, two shoots and post-production, the entire project took 10 weeks.