We were approached by Martin’s Properties, via their agency, to create a film to market a brand new luxury house in Chelsea, London.
When the team originally visited the location it was still a construction site, so we could begin to plan and storyboard the film in parallel with the building and design of the property.
We conducted two site recces in that time, and made careful note of where the sunlight rose and fell which dictated how we planned the schedule, the shots, and the kit to bring.
The shoot itself took place over two days in the spring, during a gap in wet weather when we took advantage of clear skies and beautiful natural light. We kept the crew minimal – just a producer, DP, and camera assistant – to help maintain social distancing and minimise the risk of Covid-19.
The film was edited in just a week, and careful attention was paid in the colour grade to bring the footage in line with the stills photography that accompanied the marketing material. We used a consistent look throughout the film to create a premium, luxurious video that matches the high-end product it is advertising.
Nemorin Film & Video is a unique branded video agency, creating bespoke films for agencies, publishers and brands globally.