We teamed up with NBCUniversal and Universal Pictures to create a documentary about iconic cartoon character Woody Woodpecker.
The documentary coincided with the launch of a brand new series of Woody Woodpecker episodes.
After undergoing extensive research and securing access to contributors, our senior team from Nemorin filmed in Los Angeles for a week. They captured exclusive and unique behind the scenes footage of the production process, shooting in 4K with a Sony FS7 and primes. Sound was recorded via boom and lapel, across left and right, then synced in post. The team also obtained many hours of never heard before audio recordings of Walter Lantz, Woody’s creator. Transcriptions were made overnight during the week of filming so the team could cross reference answers from other contributors.
The documentary was edited in Nemorin’s London studio by our in-house Senior Editor. The editing style is designed to be fun, irreverent and cheeky as a homage to the character himself. Nemorin worked closely with Universal Pictures to secure licensing agreements for images contained within the final film.
Our in-house Motion Graphics Designer created bespoke graphics for the lower thirds, credits, titles, and some sequences throughout to tie it all together. The aesthetics for this design drew inspiration from Woody’s distinctive look and feel without attempting to mimic or replicate the actual design.
The final step was to master the file with a bespoke sound design and colour grade.
The finished documentary was translated into Brazilian Portuguese as ‘Pica-Pau’ has a huge following within that marketplace.
A trailer was created to tease the main film, and a series individual short film were delivered as part of the overall campaign. These provide a deeper dive into individual topics and subject matter.
Overall around 11 films were created as part of this commission.
The film was shortlisted for – and won – several awards, including a Silver W3 Award for Branded Entertainment.
Nemorin Creative Film & Video is a unique branded video agency, creating bespoke films for agencies, publishers and brands globally.