Hugo Boss

Challenges and objectives

The objective was to engage the Hugo Boss audience with a series of short films they’d find appealing.

The series had to feature influential contributors which audiences would admire and engage with – while showcasing Hugo Boss’s clothing and changing brand perceptions. The films were designed to be interesting, aspirational and snackable, and were filmed in numerous locations around the world including Cape Town, LA, Milan and Germany.

Nemorin’s solution and activation

Our UK-based senior producer/director and director of photography joined Nemorin’s large extended global network including local crew of gaffers, sound recordists, locations managers, first aiders, assistant directors and assistant producers to shoot high-profile talent.

The shoots were extensively storyboarded and every detail was planned, including orchestrating the shoot around the sets to ensure the best use of natural light.

Content was typically shot on an Arri Alexa using state of the art prime lenses to create a premium, luxury feel. The final films were mastered and graded in-house at Nemorin to a high standard to reflect the client’s own brand.

The final films were promoted across Boss owned channels globally.