When Guidant Global came to us asking for a set of videos directing audiences to industry reports they had created, we knew that an interactive video was the best approach.
The creative style led with bold, impactful kinetic typography to hit the message home. The Nemorin design team worked on animating text in a striking way accompanied by a percussion-based soundtrack.
Once the creative was locked and the videos were created, we imported them into interactivity software and added pin points to direct audiences to web pages and downloadable documents.
The platform allows for the client to see detailed analytics about which pins users click on and at which points in the video, helping them refine the creative for the next version. It also made it easier for the client to measure ROI, as the objectives of the videos could be easily tracked.
Nemorin Film & Video is a unique branded video agency, creating bespoke films for agencies, publishers and brands globally.
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