Explorers Guide to Australia is a two-part television documentary produced with Wanderlust Magazine on behalf of the South Australian Tourism Commission and Tourism NT.
The films were part of a unique and large campaign that spanned three key areas of modern-day marketing: online, print, and broadcast.
Nearly 30 videos were created entirely in-house and the timescale from conception to delivery was just one month.
We produced the two main films for YouTube and ShowcaseTV, social trailers for Instagram and Facebook, and trailers for the television programmes themselves which were broadcast periodically across the films’ time on the channel.
The two films, Explorers Guide to South Australia and Explorers Guide to Australia’s Northern Territory are original pieces of content cut together from existing footage. The large amount of footage was viewed and then a script was written based on the selects.
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