We teamed up with social agency BeeLiked and Doubleday Publishing to produce this personalised video for Dan Brown’s new novel, Origin.
After extensive creative development we settled on the theme of the ‘world’s first virtual book signing’, using innovative video personalisation technology to create a unique video content experience.
The shoot took place just outside Boston in the USA. A crew consisting of a director, camera operator, sound recordist and two producers flew from London for the multi-day production.
The challenge came from incorporating the personalised elements, which involved placing motion tracking dots on the objects and filming them in a specific way. Camera angles, lighting and depth of field all had to be considered.
The film was shot on a Sony A7S MkII with a DJI Ronin rig.
