After extensive creative development we settled on the theme of the ‘world’s first virtual book signing’, using innovative video personalisation technology to create a unique video content experience for audiences globally.
The shoot took place just outside Boston in the USA. A crew consisting of a director, camera operator, sound recordist and two producers flew from London for the multi-day production.
The challenge came from incorporating the personalised elements, which involved placing motion tracking dots on the objects and filming them in a specific way. Camera angles, lighting and depth of field all had to be considered.
It all came together perfectly; viewers’ names were incorporated into the introduction and written in Dan Brown’s own handwriting within the book. The campaign sat on a dedicated microsite and the personalised videos are created within moments. The user can choose to send the video to their own network via email and share on social media.
Previous ProjectLaw Society
Next ProjectWatches of Switzerland
Nemorin Film & Video is a specialist branded video content production agency. We create original brand-funded video content for agencies, publishers, media owners and brands globally.
Part of the Argonon Group.
Nemorin Creative Film & Video Ltd is a registered company in England and Wales.Registration number 9310870
Nemorin Creative Film & Video Ltd
1-3 St Peter's Street