Challenges and objectives
We have a long-established relationship with the brand solutions team at CNBC, operating as an extension of their own in-house teams.
In this example, Credit Sussie has partnered with CNBC on a series of documentaries called ‘Pioneers of Progress’.
The main ask was to find the best way to create authentic films which speak to a b2b audience globally and be driven by narrative not marketing objectives?
Nemorin worked very closely with key stakeholders to develop a format featuring innovative global companies, as well as light-touch contributions from Credit Suisse. The content had to work for online and be reversionable for broadcast globally.
Nemorin’s solution and activation
We managed every aspect of production in this high-profile, multi-platform campaign. We kicked off the process by undergoing extensive remote interviews with the contributors to craft a narrative and refine exactly what each one would say. This was then integrated with the client’s messaging to ensure it was all in line with the rest of their brand communications.
We shot the first film in and around Zurich, Switzerland, over three days. A UK-based director and producer travelled and worked with local crew to create a high-quality documentary, shooting on an Arri Amira with prime lenses. Other shoots happened in multiple countries including South Africa, New York, London and Kenya with the client being provided with a live feed from location so they didn’t need to travel to the shoot unless they needed to.
The footage was then cut in-house at Nemorin’s into long-form films with an extensive suite of cutdowns, repurposed in landscape, square and vertical formats.
