Christmas ad roundup 2016

By 25th November 2016 April 20th, 2018 No Comments


The pumpkins are still rotting on doorsteps, the smell of firework smoke still lingers in the air, but brands have wasted no time in launching their Christmas campaigns. The annual Christmas film showdown is well underway, but which ones particularly stand out this year? Will John Lewis hold onto its crown?

Alzheimer’s Research UK – Santa Forgot

A beautifully realised animation, the charity Alzheimer’s Research UK offers an emotional story that ties into what the charity is trying to achieve.

Sainsbury’s – The Greatest Gift

Another stunning animation, this ambitious entry from Sainsbury’s is an absolute triumph. With a specially-composed song, bespoke models and art design, Sainsbury’s has demonstrated that stop-motion is far from dead.

Milka – The Time Machine

Chocolate company Milka produced this lovely short ad, helmed by acclaimed director Jean-Pierre Jeunet. It has Jeunet written all over it with its gorgeous design and comedic elements, and it’s a great story too.

John Lewis – Buster the Boxer

A step in a different direction for John Lewis this year, the retailers opted for comedy rather than pulling on the heartstrings. Still a great piece.

M&S – Mrs Claus

Production value has been high across all the entries this year, but this film from M&S has some serious weight behind it. Worth watching for the special effects alone, the story of Mrs Claus is a refreshing take on a Christmas classic.

Waitrose – Home for Christmas

This film is a fantastic blend of live action with an animated robin. It is dramatic and grown up but with a hopeful message, and the cinematography is sublime.

Has this given you some inspiration to make a festive film of your own? Start planning early for next year and get in touch today.


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