Technology that affects video production is moving at an incredible rate. AR, VR, 360-degree cameras, 4K, 8K, live streaming – every day brings us a new toy to play with in the big box of content creation. One of the hottest talking points at the moment is 5G. How will it impact the world of branded video? Or more specifically, how the world consumes branded video?
Telecoms juggernauts like Verizon, AT&T, EE, Sprint, T-Mobile and Optus have set the sights on deploying 5G over the next year. There are several reasons why the level of media consumption could increase as a result:
- Faster download speeds
- Lower latency
- Higher quality video
- VR (virtual reality)
- AR (augmented reality)
- Live streaming
It’s estimated that by 2028, consumers with 5G handsets will use an average of 84.4GB per month, 90% of which will be for online video. Global consumer spend on entertainment will double in size to $150bn, according to Ovum.
Some commentators expect to see speeds over 100 times faster than that of 4G. With faster load times comes higher resolutions, meaning 4K and VR will go mobile.
Here at Nemorin, we’ve seen a dramatic shift from traditional banner ads to video-based advertising and branded content, and an increase in the production of video optimised for mobile. It seems fairly safe to say that 5G, with its faster load times and access to higher quality video, will cement mobile as being the audience’s favourite platform on which to consume the moving picture.
Watching videos on the move will be as normal as television’s dominance of the living room, and brands should prepare for the next step in the evolution of online content. It’s easy to imagine that optimising content for mobile – subtitled, vertical videos with a strong hook up front to draw in audiences – will be a key feature in many content strategies as 16:9 takes a back seat.