School’s out, the picnic blankets are down. Sounds like it’s time to take a cool dive into the wonderful world of branded content. So sit back, relax, and we’ll catch you up with some recent content which caught our eye, so you don’t have to do the searching.
ESSENTIAL VIEWING
Adidas Dive Into Swimwear Equality
Adidas launched their inclusive swimwear range with this Liquid Billboard installation, a huge water tank erected on a beach in Dubai. With one transparent side, the tank served as a very public swimming pool – promoting confidence in people who aren’t always encouraged to swim.
Spin Right Round With B&Q
If you’re starting to miss Chaplin-esque flights of fancy in your regularly programmed broadcasting, fear no more. B&Q have released this impressively made TV advert, turning the world (quite literally) upside down. Check out this behind the scenes video to see how they built it.
Love Rules All In Calvin Klein Pride Campaign
Celebrating chosen families, this gorgeous campaign for Pride features Justice Smith, John Waters, House of Xtravaganza and more. Beautifully shot by Alima Lee, a video artist based in NYC, it’s an intimate and moving exploration of how love shapes our worlds.
ESSENTIAL READING
Experts Address Channel 4’s Disability Audit
The Drum have interviewed production and diversity specialists, in response to Channel 4’s audit exposing some major issues in the UK industry’s representation of disability. Check out this article for some helpful resources and advice, as well as a list of some of the great ads that get it right. (Source: The Drum)
The Nike Athlete Think Tank
Nike has put together a dream team of female athletes to help fund girls’ sports in the US. Their Athlete Think Tank includes stars like Serena Williams and Sabrina Ionescu, and will support charitable organizations focused on providing equal opportunities. (Source: Nike News)
How Will Ad Tech Adapt to the Metaverse?
Wondering how to set up shop in the Metaverse? VideoWeek runs through the dos and don’ts of virtual branding. It’s pretty simple – you just need to forget everything you know about advertising. (Source: VideoWeek)
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Nemorin Film & Video is a specialist global branded video agency which propels brands through authentic, sharable and beautiful stories that reach, engage and convert audiences whoever – and wherever – they are. Nemorin is part of the multi-award winning Argonon group.
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