Nemorin has appointed two senior executives to its board as it gears up for a future powered by big data, AI, listening and machine learning.
Media and tech industry heavyweights Gregg Stewart and David Gilbey will be working alongside founder and CEO Pete Fergusson, and COO and director of content Graham Hayday, to develop Nemorin+, a new product that is set to revolutionise the world of video advertising.
Gregg is a veteran of several Silicon Valley tech companies and has more than 20 years’ experience leading innovation, growth and transformation for media, interactive marketing and technology companies worldwide. He established and led the first audience development group at the Daily Telegraph, launched a mobile marketing agency at Neverblue Media, and played a key role in the acquisition, integration and operation of several digital technology companies at AOL and Netscape.
David was previously vice president of AOL, responsible for all content and products as well as AOL’s video business internationally. He also co-founded AskPeopleYouKnow, a pioneer of the sharing economy and natural language processing. Before that he was vice president of Time Inc., growing brands including Time, Fortune, Money and Wallpaper*. He has also been managing director of digital for Bauer Media.
Nemorin+ enables brands to create sophisticated, scalable campaigns that bring about behavioural change in targeted users through the delivery of highly relevant, personalised video content. It harnesses big data, machine learning, artificial intelligence and listening tools to inform video content creation, multi-variant testing and distribution. Nemorin+ is designed to help brands create high-impact video content and measure the effectiveness of their investment.
Gregg said: “At Nemorin, we are helping some of the world’s most innovative brands re-imagine their entire approach to video storytelling. Whether it’s use of deep social insights to inform strategy, behavioral psychology to direct creative design and media planning, or automation of brief taking and video production processes, it’s clear that advances in artificial intelligence are set to turn the industry on its head. The winners will be those brands and agencies that embrace the change.”
David added: “What excites me is the opportunity to help leading brands tell relevant and entertaining stories that touch people on a personal level.”
Nemorin+ provides integrated strategic, planning, production and distribution services built on top of a technology platform that exploits the latest advances in artificial intelligence, social listening, big data, behavioural psychology, and performance marketing. It combines the power of best-in-class video creative with strategic campaigns that drive performance across all platforms and ad formats at scale. The creative process uses insights from this proprietary creative intelligence platform to deliver multiple creative treatments that are tested and optimised to drive ad effectiveness across all platforms and formats.
About Nemorin Film & Video
Nemorin Film & Video is a pioneering, fast turnaround, full service branded video production agency. It partners with the world’s most exciting media owners, agencies and brands, reaching B2B and B2C audiences globally wherever they are – online, on social, on TV, at events, in store, out of home. Founder and CEO Pete Fergusson is the former head of commercial video at the Telegraph. Graham Hayday, COO and director of content, ran the branded content studio at the Guardian.
Gregg and David are both available for interview.
Photos available on request.
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