Global superindie Argonon acquires branded video agency Nemorin; James Burstall hails world’s first hyper-converged superindie
- Argonon CEO charts an ambitious growth path out of COVID-19 and supercharges Argonon’s digital firepower
- Acquisition powers Argonon’s move into branded entertainment; diversifies revenue streams
- Strategy opens up new pipelines in original IP, branded content and co-production
- Strategic investment follows the recent group announcement on US expansion plans; Nemorin will support Argonon’s ambitious growth strategy for the North American market
James Burstall, CEO of Argonon, today acclaims the UK and US-headquartered global production group as the world’s first hyper-converged superindie with the strategic acquisition of Nemorin Film & Video. The UK-based multi-award winning video agency with a large and diverse global client base ranging from Hugo Boss to McDonalds, Amazon to American Express joins six other world class production labels – covering all genres ranging including scripted, entertainment, factual, reality and kids – in the Argonon group.
Today’s development underscores Argonon’s ambitious plans to chart a growth path out of the COVID-19 crisis having maintained a consistent pipeline of commissions through 2020 and into 2021. It follows the recent announcement of major US investment with the launch of Argonon USA, the appointment of a new Chief Creative Officer of Leopard USA and the opening of a West Coast office.
The acquisition of Nemorin introduces into the group a thriving pan-sector digital business – with a track record of working with huge global brands – and fast tracks Argonon’s growing branded content business. Argonon CEO James Burstall has identified branded entertainment as a critical growth market for the group and the acquisition of Nemorin will open new revenue pipelines. These include developing and creating original IP, branded content and co-productions which will include collaborations with Argonon’s award-winning production companies on both sides of the Atlantic.
Nemorin is one of the UK’s fastest growing branded content agencies, creating branded video, advertiser-funded programming and social content for a range of clients across all sectors including brands, media owners and agencies, spanning the globe. The acquisition brings Nemorin Founder and CEO Pete Fergusson, and COO and Content Director Graham Hayday into the group. The deal was closed for Argonon by COO Laura Bessell.
Argonon CEO James Burstall commented: “There is a paradigm shift within the creative industry as the business model evolves, new revenue streams emerge, and traditional budgets come under increased strain. COVID-19 has forced us to fundamentally change our business and our strategic response to the rapidly changing entertainment ecology is to create the world’s first hyper-converged global superindie. The acquisition of Nemorin will power our ambitions in branded entertainment, supercharge our focus in digital growth markets and generate opportunities to both maximise and develop IP. We’re mapping out an ambitious path into 2021 and beyond, and our investment in Nemorin – following our recently announced US expansion plans – will drive future growth and diversification of revenue streams. As one of the last truly independent superindies across every genre, I am excited about the limitless potential for Nemorin to collaborate with our world class labels in both the UK and US.
“Pete, Graham and the talented digital natives at Nemorin have worked with an incredible array of global brands and bring extensive expertise and experience into the group. They have impressed us with their passion for all types of content, talent for storytelling and enthusiasm for partnerships. We look forward to welcoming Nemorin into our London HQ.”
Nemorin CEO Pete Fergusson said: “Our business is founded on a love of content and a passion to make creative films for a variety of audiences, across all digital platforms, devices and screens. Digital is in our DNA and we’re delighted to join a world class global production group with a track record of creative and commercial success, who share both our appetite to embrace new opportunities and ambitions for growth. The deal offers an ideal platform to elevate Nemorin to the next level.”
Nemorin Film & Video was founded in 2014 by Pete Fergusson, former Head of Commercial Video for the Telegraph Media Group, and one of the pioneers of branded content. Graham Hayday joined the group in 2017 having spent nine years producing branded content at the Guardian, the last three of which were as head of the Guardian Labs studio. Nemorin creates a vast array of high quality video content ranging from social videos to documentaries incorporating location and studio shoots, live action, animation, live streams and other types of content published on platforms ranging from YouTube to TikTok. Clients have included Credit Suisse, NBC Universal, Amazon, Revolut, Net-a-Porter, My Single Friend, Nat Geo, GiffGaff, Oasis, Virgin Media, Nationwide and many others.
Argonon is the superindie group producing content across all genres and home to several production companies including Leopard USA (House Hunters International – HGTV); Bandicoot (The Masked Singer – ITV); Leopard Pictures (Worzel – BBC One); BriteSpark Films (Dispatches – Channel 4); Windfall Films (Unearthed – Discovery) and Like A Shot (Abandoned Engineering – Discovery).
In addition to network commissions, Argonon has produced AFPs and branded video across the group. Windfall Films currently has a fully funded AFP project in production with an unnamed global brand and is developing a series of short films for an international organisation. Nemorin has been collaborating with a number of production companies across the group on potential co-productions and IP exploitation.