Reach: Record increased audience reach

Engagement: Record improved audience engagement

Conversion: Record greater audience conversion

Well crafted and original brand funded video content is loved by audiences and brands alike. It’s proven to increase Reach, Engagement and Conversion. We call that REC.

Nemorin Film & Video is a unique and specialist branded video production agency.

We don’t just love branded video, it’s in our blood. Our founder was an early pioneer of the format, one that is now a multi-billion dollar advertising genre.

REC: The branded video stats...

Reach

  • 80% of global Internet consumption will be video content by 2019 – Cisco
  • Visual content is 40x more likely to get shared than other types of content – Buffer
  • 92% of mobile video consumers share videos – Invodo
  • 50x easier to achieve a page 1 ranking on Google with a video – Forrester Research
  • YouTube is the number two search engine in the world.
  • 1/3 of all online activity is spent watching video – Google
  • Mobile video consumption rises 100% every year – YouTube
  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI – Adobe

2019: Global video consumption

Audience searching for branded video

Engage

  • Almost 50% of internet users look for videos related to a product or service before visiting a store – Google, 2016
  • 59% of executives would rather watch video than read text – Forbes
  • 46% of users take some sort of action after viewing a video ad – Online Publishers Association
  • 36% of online consumers trust video ads – NIELSEN
  • Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.
  • 53% of smartphone users feel more favourable towards companies who provide instructional video content – Google, 2015
  • 65% visit the marketer’s website after viewing a video – Forbes

Convert

  •  An introductory email that includes a video receives an increased click-through rate of 96% – Get Response
  • Video can increase conversion rates by 80%
  • Including video in all email leads to a 200-300% increase in click-through rate – Forrester
  • Including video on a landing page can increase conversion by 80% – Unbounce
  • After watching a video, 64% of users are more likely to buy a product online –  ComScore

Click through rate

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