We were faced with a thrilling challenge when asked by Indigo Beijing to create bespoke animated video content for a huge digital screen within a flagship shopping mall in China.
The brief involved the use of beautiful flowers. We worked in partnership with the client to select key flowers representative of Chinese culture.
Our Senior Motion Designer designed the flowers from scratch using Cinema4D 3D modelling software and Adobe Creative Cloud.
The design team created a sequence of a blossoming flower using hundreds of still frames. The animated sequences were then composited in a large screen. The extra wide aspect ratio and semi transparent design of the screen provided an unique and exciting opportunity both creatively and technically.
After running several design tests and mock-ups, we settled on a composition and added some light effects as a finishing touch. The final results can be seen below.
Nemorin Film & Video is a unique branded video agency, creating bespoke films for agencies, publishers and brands globally.