We worked closely with giffgaff money to produce a series of personal finance videos.
Shot in various locations around the country, we presented the initial idea and helped develop the creative into something that matched the client’s brand.
After gathering a huge amount of content the challenge here was to identify the stories and cut them down into bitesize chunks. Our editor worked closely with the director to achieve this.
Shot on a Canon C300 with prime lenses, the out-of-of focus background prevents other movement from being too distracting, keeping the attention on the interviewee.
We also provided a vertical video designed specifically for mobile to cater for the growing numbers of people consuming video that way.
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