We teamed up again with BeeLiked and Doubleday Publishing to produce a series of videos for the launch of John Grisham’s new novel.
The brief was to produce a personalised, fictional news programme where the viewer can become part of the story.
We wrote the scripts and held an extensive casting process to find the right actress for the role of the newsreader.
We shot the news elements in a green screen studio in London, using an autocue. We then spent another day in a London bookshop shooting the B-Roll and personalised elements.
The challenges here came from making sure the motion tracking dots were shot with the correct angles and light sources.
We edited the three videos in our London studio, compositing the green screen and news overlays with motion graphics.
The personalisation aspect adds another element to the videos, making them compelling, entertaining, and shareable. Just another way to reach, engage and convert your audiences.
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