After extensive creative development we settled on the theme of the ‘world’s first virtual book signing’, using innovative video personalisation technology to create a unique video content experience.
The shoot took place just outside Boston in the USA. A crew consisting of a director, camera operator, sound recordist and two producers flew from London for the multi-day production.
The challenge came from incorporating the personalised elements, which involved placing motion tracking dots on the objects and filming them in a specific way. Camera angles, lighting and depth of field all had to be considered.
The film was shot on a Sony A7S MkII with a DJI Ronin rig.