We produced this series of short documentaries for American Express, via their agency.
We utilised EyeLine technology, an innovative interviewing technique that lets the subject look into the camera without prompts or an autocue.
This makes the films more engaging than the traditional off-camera way of filming interviews.
The project was filmed in businesses all over the country. One of the challenges was to make the production process as efficient as possible and maintain a high standard of quality across each film.
Once each documentary had been created we then cut them down into short versions specifically for web and social media.
This let the client make the most out of their investment and create a wide range of content to help reach, engage and convert audiences.
The films were shot on a Sony FS7 and edited in Adobe CC.
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