Instagram has jumped on board the live streaming train and launched Instagram Live.
Put simply, it combines elements of Periscope and Snapchat, in that viewers can only watch your live-streamed video content live – it is not stored afterwards.
Perhaps the temporary nature of Instagram Live streams will encourage more people to live stream more frequently, with a run-and-gun attitude that’s different from the perfectly airbrushed Instagram social stars who dominate the platform.
How will brands utilise this new function? Temporary live streams don’t have to mean compromising on quality. It might even attract more attention from users who come to a brand’s high quality live streams for a “one night only” style of video content.
Instagram Live is just the next natural step in social media networks and publishers advancing into live streaming video. The opportunities are now, and it’s a thrilling time for brands.
Want to create video content to live stream on Facebook, Periscope or Instagram? We can help with that.
Today we’re announcing two updates: live video on Instagram Stories and disappearing photos and videos for groups and friends in Instagram Direct. Live video on Instagram Stories helps you connect with your friends and followers right now. It’s easy to go live — just swipe right from feed to open the camera, tap the “Start Live Video” button and start sharing for up to an hour. Your friends may get a notification when you go live so they can tune in. While you’re live, you can pin a comment for everyone to see or turn comments off altogether. When you’re done, your live story immediately disappears from the app so you can feel more comfortable sharing anything, anytime. When someone you follow starts a live video, you’ll see “Live” under their profile photo in the stories bar. During the broadcast, you can comment and like as much as you want. You can also discover new live videos on Explore. Tap “Top Live” to see exciting live videos happening at that moment. Live video on Instagram Stories and Explore will be rolling out globally over the next few weeks. You can learn more about today’s updates at help.instagram.com.